Released on: November 5, 2007, 9:10 pm

Press Release Author: Surewaves

Industry: Advertising

Press Release Summary: SureWaves, a group company of Bangalore based IndusEdge
Innovations is introducing revolutionary media convergence solutions, aimed at
driving customer engagement. SureWaves has the ability to combine TV content with
Web, Out of Home Displays and Mobile phones in a unique manner. SureWaves is also
positioned to partner existing Out of Home Display networks by creating a network of
networks using its unique solutions, and driving higher levels of viewer engagement.


Press Release Body: SureWaves, a group company of Bangalore based IndusEdge
Innovations is introducing revolutionary media convergence solutions, aimed at
driving customer engagement. SureWaves has the ability to combine TV content with
Web, Out of Home Displays and Mobile phones in a unique manner. These solutions are
being targeted at organizations in Retail, Retail Banking, Transport, Hospitality,
Health Care, Expos and Government projects where a customized communication channel
to drive customer or viewer engagement is beneficial. SureWaves is also positioned
to partner existing Out of Home Display networks by creating a network of networks
using its unique solutions, and driving higher levels of viewer engagement.

The company is founded by Rajendra Khare, ex MD Broadcom India and the founder
chairman of Indian Semiconductor Association (ISA), along with Ravi Bhatt, ex Head
of Nokia's R&D center and co-founder of Amber Networks, Anant Kansal and Tapan
Datta. The technology foundation has been layered with top quality talent from the
media and creative world. CVL Srinivas, ex CEO Asia Pacific, MAXUS (a GroupM media
agency) is the CEO of SureWaves. Tushar Vyas, who was Head of GroupM India's Digital
Division has joined as VP Business Solutions. A few more senior persons from the
media industry have joined the company including Sanchit Sanga, Rajendra Dwivedi and
Prabhvir Sahmey, all from GroupM.

SureWaves has cutting edge technology developed in partnership with Plasmanet of the
UK, to distribute content and advertising onto a range of remote Display screens, in
real time. The content can be any combination of live or recorded TV, internet
feeds, flash files, powerpoint or any internal communication material of an
organization. SureWaves plans to create communication channels customised to the
client organization, in terms of the content and screen design. The communication
channel has easy to use tools that can help manage the content and advertising in
real time. Says Chairman and Managing Director Rajendra Khare "SureWaves enables an
advertiser or brand owner to better target consumers, ensuring that advertising
using this visual medium is not only more effective in attracting the attention of
the right people at the right time, but is also more cost-effective".

Another very unique feature is the ability of customers to interact with the
screens via their mobile phones. Using Bluetooth technology, SureWaves screens not
only educate the customers but engage them as well by allowing a two-way interaction
with the screen. CVL Srinivas, CEO of SureWaves adds "Digital Out of Home screens
have already become a blindspot. We are trying to build engagement not only through
our contextual and real time content, but through interactivity as well". A retailer
for example can not only promote his products on screen, but can allow his customers
to download information from it, onto their mobile phones. This information can be
acted upon then and there via Bluetooth or can even be acted upon over a normal GPRS
connection later on. SureWaves has been in the market for the past few months and
is today piloting its systems with a few lead organizations.

SureWaves is also looking to provide its content management and interactivity
solutions to existing Out of Home Display networks both in India and abroad.
Srinivas adds "This is a nascent medium around the world. Like in any medium,
driving viewer engagement is the key to success. We believe that we have the right
technology combined with a good understanding of how such media get consumed. We are
open to partnering existing networks to help them realize higher revenues via our
more engaging solution." SureWaves is processing a few enquiries from existing
screen networks both from India and abroad.


For Further Information, contact

CVL Srinivas
CEO SureWaves
cvlsrinivas@surewaves.com
Mobile +91-989948 7777


Web Site: http://www.surewaves.com

Contact Details: CVL Srinivas
CEO SureWaves
Orchid Techscape
No. 76 & 77, Cyber Park, 6th Floor Electronics City
Hosur Road, Bangalore - 560100
India
Phone: +91-80-6618 6265
Fax: +91-80-6618 6250
cvlsrinivas@surewaves.com
Mobile +91-989948 7777